Nike has encountered an unexpected legal obstacle in its branding efforts for Los Angeles Lakers guard Bronny James. The United States Patent and Trademark Office (USPTO) has officially denied the sportswear giant’s application for James’ signature “B9” logo, citing potential consumer confusion with an existing trademark. Examining attorney P. Scott Craven ruled that the stylized … Continue reading Nike’s Bronny James “B9” Trademark Rejected Over Similarity To Golf Brand Logo