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New Video: Simi – Love Don’t Care

New Video: Simi – Love Don’t Care


Sultry singer Simi is back with the video for her hit single Love Don’t Care.’

Directed by Clarence Peters, the visual tells the common story of love being torn apart by established ethnic and social boundaries.

According to Simi ‘Love don’t care’ is an emotional piece that will stir up feelings you never thought existed.”

The video also shows subtly images of Nigeria’s history, in a way reminding us that our strength lies in our diversity and unity.

Be social, watch and share!

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