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Move Over Kylie Jenner! Kim Kardashian Launches Makeup Line KKW Beauty

Move Over Kylie Jenner! Kim Kardashian Launches Makeup Line KKW Beauty

[dropcap]R[/dropcap]eality TV star Kim Kardashian West is set to join the league of social media makeup entrepreneurs with the release of her makeup line titled KKW Beauty this Wednesday. The mother of two and wife of hip-hop star Kanye West recently released a capsule lip kit in collaboration with her younger sister Kylie Jenner which was a huge success and was sold out in minutes.

For those who are worried about Kim stepping on her sister Kylie’s beauty business territory, she had this to say:

”I am older than Kylie, we definitely have a different audience. We do have a lot of similar things — but we aren’t doing the same products, so we won’t run into that overlap. We’re really cautious of that. We work together to make sure that we don’t overlap like that.”

Mrs West also added that her products will be focusing more on anti-aging and makeup basics.

Check out more photos from the KKW Beauty promo campaign below…

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