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Fashion Quote of the Day: “You are Only as Good as Your Last Sell Through” | SR Expert Panel

Fashion Quote of the Day: “You are Only as Good as Your Last Sell Through” | SR Expert Panel

Omotola in Wanni Fuga


[dropcap]S[/dropcap]traight from our style desk and henceforth, we will have our team of experts share a fashion quote and then dissect it in relation to the Nigerian fashion scene with the aim of helping our burgeoning and budding designers find their focus as to why they’re pursuing a career in fashion.

“Everybody says you’re only as good as your best collection, but in reality you are only as good as your last sell through. The show can be amazing and then it goes into store and it’s like tumble weed”

– Henry Holland of House of Holland

We live in a society where “who creativity epp” is fast becoming a career mantra especially in this ever evolving, cutthroat business of fashion where fashion designers are constantly caught in the web of either sticking to their creative guns or making money. While working in the capacity of a creative can be a truckload of fun, it is okay to admit that the entire process could be very exhausting. So bad that sometimes you are only driven enough to make good money from the craft as compared to actually being creative as designers in the west. As a creative designer you should be able to marry both focus together without letting one suffer at the expense of the other.

Forget the theatrical shows, the brilliant collection and its articulate presentation, the question will always come down to  how sustainably commercial are the collections our designers put out for purchase? Will the man or woman who doesn’t give a hoot about fashion be willing to spend their hard end resources on owning your offering? You are a fashion designer for a reason and you are in business for an even greater purpose. Therefore, it is important that you strike a coordinated balance between creating collections that are both editorial and commercial at the same time. So, how do you judge the success of your collection? Simple; a collection is only successful if it sells through the season and even after.

To drive the point home and as an inspiration, we’ve curated a list of 9 Nigerian labels who never falter at infusing bestseller pieces into their collections:

Wannifuga

Omotola in Wanni Fuga

Wana Sambo

Wana Sambo black and white dress

Ejiro Amos Tafiri

Omoni Oboli in Ejiro Amos Tafiri

Papa Omisore

Papa Omisore kaftan

NURANIYA

Nuraniya jumpsuit

WangerAyu

Waje in Wanger Ayu

Lady Biba

Lady Biba cape blouse

Tzar

Tzar T-shirt

Fablane by Derin

Fab Lane by Derin Dress

 

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