Need some inspiration as a new fashion designer or aspiring entrepreneur? Then this interview with Ejiro Amos Tafiri is a must listen!
Battabox presenter Labo Daniel sits with one of Nigeria’s renowned fashion designers, Ejiro Amos Tafiri as she talked about her rise in the Nigerian fashion industry, coming from an average family and why she’s so successful in what she does now.
On her success strategy, she says:
“I know how to make fine things, that’s just how my brain is wired, I need(ed) to understand how people choose fine things, so I was deliberate about interning at the best. I went to Tiffany Amber because she’s playing on the world stage….working on collections that were going to New York Fashion week runway. …South Africa, Kenya.”
On her big break, she talks of her showcase at Le Petit Marche, a pop up shop for young designers, “I came gun blazing, the next time I came. I noticed people were not doing a lot of branding or presentation and being a Yaba Tech and Queen’s College student, we were told presentation is key, so I went with this big plasma screen, I had a model, carefully bought my rack, bought silver shining hangers…that day all the stylists knew who I was, everyone came to my stand, I had beautiful business cards, I printed out my look books, it was on my table, (and also) scrolling through the screens. I came with a couple of friends, everyone was attended to at the same time, I tapped in well”.
She ends with what drives her, and what is next….”I have barely scratched the surface. A lot is riding on my shoulders. Now people look up to me, now my name is a household name in Yaba Tech, we graduated as 5 in my class., now they have 500, 1,000 students registering. Now Yaba Tech has that exposure because everyone says Ejiro went to Yaba-tech and she says the curriculum is good and she’s succeeded.”
Conversations with Labo is a talk show featuring celebrities, social influences and people in the news, sharing their experiences and giving insights on social issues facing us as individuals and society as a whole.
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