In Celebration of Croctober and Nigeria’s Independence Day, Crocs Gets Creative with Lagos Based Artistic Talent, Bello
s a global brand and fierce believer in authenticity and inclusivity, Crocs™ continues to make ripples in the creative industry. In celebration of Croctober and Nigeria’s Independence Day, Crocs spent time with Lagos based graffiti artist, Bello, to explore his artistic interpretation of the Crocs motto, “Come as You Are.”
To Bello, “Come as You Are” represents freedom of expression and individuality. With his surroundings as a source of expression, this local artist explains that “my location plays a major role in my art. Everything I see and experience in my day-to-day activities is what inspires me. My friends and family give me the drive to take my art to the next level.” Bello’s primary goal as an artist has always been to stand differently. To be “unique and far from basic.” Certainly, he sees his work as an expression of himself and how he views art.
More on his art
In addition, the graffiti artist further stated, “My art aims to educate and entertain.” “To tell a story. It’s amazing that people really didn’t understand what graffiti was, but now with the power of self-expression, I’ve been able to connect with people more and have a voice of my own with art.” Bello sees the work with Crocs Nigeria as a creative opportunity for him to educate Nigerian youth and encourage them to express themselves in their field of skills and dreams.
Bello’s brand is multifaceted, inspired by a movement of art known as graffiti/urban art. His gift has been developing since high school, when he first realized he wanted to pursue this career path. Undoubtedly today, his growth and development as an artist is a testimony to his hard work and consistency. Crocs celebrates Croctober by elevating local talent. The brand encourages all creatives, dreamers, rebels, fashionistas, and footwear fanatics to “come as you are.”
See more photos of Bello’s creative interpretation of Crocs’ Come As You Are theme…
For more of Bello’s art, follow on Instagram: @art.bybello
Visuals by Bidemi Popson and the @J8company.
Keep Crocin’ on crocs’ socials: @crocsnigeriaofficial on Instagram and Facebook.
Stemming from the believe that comfort is the key to happiness and the legendary Crocs comfort makes the world a happier place, one pair of shoes at a time. This brand is tireless in the pursuit of new comfort technologies, developing revolutionary materials that are lighter, softer and more flexible than ever imagined. Surely, everyone should be comfortable in their own shoes. Crocs was founded in 2002, thus, introduced the world to one of the most unique and most recognizable footwear brands. They pride themselves in being different, although that difference made some uncomfortable. Now, hundreds of millions of shoes later, Crocs certainly makes the world more comfortable.
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