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Brand Wars: Versace Hits Fashion Nova With Lawsuit

Brand Wars: Versace Hits Fashion Nova With Lawsuit

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Italian luxury fashion brand Versace has hit retail brand Fashion Nova with a lawsuit claiming it ripped off some of the luxury designer’s iconic prints and designs, including the idea for Jennifer Lopez’s iconic dress from the 2000 Grammy Awards, court papers show.

The celebrity-endorsed brand filed the suit on Monday, November 25th in California federal court, demanding a trial by jury and seeking injunctive relief and unspecified damages.

Online fast fashion brand Fashion Nova is known for recreating luxury pieces at an affordable price point for fashion faithfuls in the United States and across the world. Over the years, they’ve capitalized off this formula, despite the regular legal battles they’d run into for ripping off original garments. If you thought they learned their lesson when Kim Kardashian sued the brand for recreating custom designs she posted to her Instagram account, think again.

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Fashion Nova’s ability to churn out new clothing so quickly is due in large part to its willingness to copy the copyrighted designs, trademarks and trade dress elements of well-known designers such as Versace, and trade on their creative efforts in order to bolster Fashion Nova’s bottom line.Versace’s lawyers wrote in a lawsuit filed in the central district court of California on Tuesday, November 26th.

“Fashion Nova’s infringing apparel is plainly a deliberate effort to exploit the popularity and renown of Versace’s signature designs, and to trade on Versace’s valuable goodwill and business reputation in order to drive profits and sales to line Fashion Nova’s pockets,”

“Versace seeks to bring an end to Fashion Nova’s latest brazen attempt at copying the work of yet another famous and world-renowned designer.”

The court documents include a series of side-by-side photos alongside the jungle print, which they used to point out the alleged copyright issues. Versace says the issue is Fashion Nova’s use of its black and gold Barocco, Pop Hearts and Jungle Print designs.

It’s unclear how much Versace is suing Fashion Nova for at the moment, but one thing is for sure: it won’t end well for one of these brands.

Photo credit: Instagram | Cosmopolitan


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