If you think the world has enough beauty brands, then you aren’t one of Lady Gaga’s loyal fans! For the “Little Monsters,” the wait is finally over as singer turned entrepreneur, Lady Gaga recently released official photos for her beauty line “Haus Laboratories.”
The brand will be launching this September with multi-colours for cheeks, eyes and lips in six beautiful shades and the most interesting part is one kit contains all three products.
Lady Gaga shared this image with regards to Haus Laboratories on her Instagram page with the caption:
“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.
Love, Lady Gaga”
Lady Gaga, in an exclusive interview with BOF, revealed that the brand Haus Laboratories draws inspiration from her early days as an inspiring singer in Lower Manhattan; when she applied drugstore makeup to create what became her signature look. The singer also shared a video clip on Instagram in which she says “The last thing the world needs is another beauty brand. But that’s too bad.”
Haus Laboratories also released an official video on youtube which shows various models in bold, metallic and glittery makeup looks, much like what the superstar wears when she is performing.
Watch the video below…
Haus Laboratories will be launching exclusively on Amazon which means it would be available concurrently in different countries with a day or two shipping. We definitely cannot wait to see how Lady Gaga’s makeup brand differs from the rest.
Photo Credit: IG | Lady Gaga, Haulabs ac
For the latest in fashion, lifestyle and culture, follow us on Instagram @StyleRave_