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Arise Fashion Week 2019: Maison Artc Brought Culture, Colour And Drama To The Runway

Arise Fashion Week 2019: Maison Artc Brought Culture, Colour And Drama To The Runway

I t would have been easier for us to simply upload images of the collections that showed at the Arise Fashion Week 2019, but you deserve more than that. So we’re still on task, reviewing our favourite collections as shown by emerging and eminent brands.

Arise Fashion Week has become one of the top platforms on the continent for designers from across Africa, and the rest of the world, to showcase their talents and impact the African narrative through fashion.

Throughout all three days, designers wowed fashion faithfuls with their new collections. Now, as with every fashion week, there’s always one designer that breaks away from the norm and leaves the audience in total awe, shock or maybe even confusion.

This year, that designer without a doubt was Moroccan-born Maison Artc. As if to set the mood for the mystery that was about to unfold, the show opened with low lighting and solemn music playing in the background. Standing there at the end of the runway was a model dressed in an all-black creation, reminiscent of the Burka. Holding this position for more than a few seconds, she began to gracefully glide along the runway.

Maison Artc

The pieces that followed no doubt paid homage to North African culture and textiles. With a range of fabrics, styles, ornate headpieces, and even masks, this was one collection that left the audience deeply enthralled. It was applaused throughout.

Royal purple, bold reds, enchanting greens and brilliant golds filled the runway, with Arabic scripts embroidered on some of the designs. Truth be told, the first half of the show brought me to tears. As the show progressed, the music became more upbeat and the models almost began to swagger on the catwalk.


But it wasn’t just African culture represented here. The designs drew inspiration from all over the world, incorporating “the Girl with a Pearl Earring” into some of the dresses, a Native American headdress into one majestic red creation, and robe evoking Ganapati; the Hindu deity. These were just some of the global representations in the collection.

But perhaps, it’s the finale that thrilled the audience the most. The models strutted out and faced the side of the catwalk one by one, never breaking character. As the designer, Artsi Ifrach walked onto the stage, holding hands with top model Shanelle Nyasiase, the group came together for a final show that screamed “boss!” Looking at it from the outside, it looked something like a fashionable squad posing for photos, and not just a designer with his models.

Simply put, this wasn’t just a fashion show, it was an experience anyone would wish to capture forever.

Check out select pieces from the Maison Artc collection showcased at Arise Fashion Week 2019…

Maison Artc Maison Artc


Maison Artc Maison Artc Maison Artc Maison Artc


Maison Artc Maison Artc

Photo Credit: Ebenezer Dada Photography | Arise Fashion Week, Spotlightpi


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