With the presentation of their company’s annual results on Wednesday, 13 March, Zara has announced that it will now allow customisation service, offered through the denim collection of the brand’s “TRF” category. The brand which has now become the first high street retailer to do this is doing so at no extra cost!
From March 27, pop-up customisation corners will launch in three Zara stores in Kalverstraat, Amsterdam, Plaza de Cataluña, Barcelona and Corso Vittorio Emanuele, Milan. At these locations, shoppers will be able to embroider words on 13 different denim designs.
However, for all UK-based customers and those in Italy, Holland and Spain, the service will be available online-only.
Towards the end of the month, Inditex-owned Zara will roll out a trial in which UK customers will be able to order personalised items from the ranges online for delivery or pick-up in-store.
Photo credit: IG | Zara, Zara.com
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