If you are someone who takes more than a cursory glance at social media, then there are certain things that you might have taken note of. One, the way in which you pick up and follow trends without thinking too much and two, the fact that the world has become more visually inclined. Exploring social media, you also realize that fashion has boomed tremendously in recent years, particularly through the vantage of the “celebrity IT girl.” And when it comes to IT girls and fashion, it’s quite clear that South African girls are miles ahead of the game.
From all-round media personality Bonang Matheba to singer Nadia Nakai, many SA celebrities have become the go-to pages for style inspo, depending on your taste in style.
But beyond serving style inspirations, these South African celebrities are using social media to build really strong personal brands. Like the bubbly, fun-loving Bonang Matheba above, it’s all about building your personal brand one image at a time and the best way to do that is to let your style do most of the talking.
Many celebrities and influencers have learned quickly what it means to please an audience. It starts with channelling your inner self and expelling it through a style persona that speaks of sensuality, sexuality or excitement – depending on which is most reflective of your personal brand.
Even if you’re not a celebrity, any image you share online speaks of your personal brand. So how can you build a profile that positively affects your personal brand? It’s pretty simple: by consistently dressing up and sharing images that reflect the essence of your personal brand. Not sure how to start? Study how the SA girls do it!
Here’s a look at how the SA celebrities are letting their style speak of their personal brands…
The Passionate x Confident: Nomzamo Mbatha
The Sultry x Fierce: Boitumelo Thulo
The Bold x Daring: Nadia Nakai
The Fierce x Bold: Thando Thabethe
The Sultry x Relatable: Ayanda Thabethe
Photo Credit: IG |As Captioned
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