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Rihanna x LMVH In A Secret Partnership Called Project Loud

Industry News

Rihanna x LMVH In A Secret Partnership Called Project Loud

When it comes to money making moves, Rihanna does not seem to be slowing down one bit! From music to her Fenty Beauty line to collaborations with Puma, River Island, Armani, Balmain and more, she is now set for her next act in fashion with the world’s largest luxury group, LVMH Moët Hennessy Louis Vuitton SE as her partner. But the Rihanna x LMVH partnership is still sort of a secret!

According to Fashion Network, “LVMH has quietly created an under-the-radar company, apparently custom built to house their much-rumoured plan to build a fully-fledged fashion house with superstar Rihanna. Its name: Project Loud.”

This partnership corresponds with Rihanna’s 5th studio album which is entitled Loud.

LVMH Fashion Group oversees some nine fashion houses including GivenchyLouis VuittonFendi, Kenzo, Loro Piana and Pucci. In 2017, Kendo, LVMH’s incubator for beauty brands, launched Fenty Beauty by Rihanna exclusively at the group’s cosmetics chain, Sephora, eventually rolling it out simultaneously at 1,600 stores in 17 countries.

We are definitely looking forward to this epic Rihanna x LMVH partnership!

What kind of designs are you expecting from the collaboration?

Photo credit: IG | Badgalriri

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