At the beginning of the year, Revlon came up with a Spring 2018 global campaign, which was aptly called “Live Boldly.” The campaign was aimed at empowering its legions of lipstick-buying loyalists to live each day authentically.
According to the brand, the Revlon’s Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences, and inspiring conversations.
Drawing inspiration from the Revlon Live Boldly campaign, Maju, a fast-rising Nigerian fashion brand translated the campaign into a very colourful and bold collection. The Creative Director of Maju played on the sparkles and excitement of the campaign by creating an energetic and glamorous collection.
The highlights of the collection which will be unveiled on Sunday, November 4, 2018, at the Eko Hotels & Suites, can be seen in the use of rich and vibrant colours in the collection. The bold textures and structures are perfect for the Revlon x Maju woman who is trendy, chic, bold, colourful and slightly unconventional.
The Revlon x Maju muses for the collection are four different women who are living their lives boldly in their various career paths: Nancy Isime, the fast-rising actress; Mimi Onalaja, the captivating media personality; Anita Adetoye, who is building a beauty empire; and Ozinna Anumudu, the fashion entrepreneur.
Here’s a look at the Revlon x Maju collection…
Watch the campaign video here…
Makeup: Anita Brows | @anitabrows for Revlon
Hair: Good Hair | @goodhairltd
Art Direction and Photography: Anny Robert | @anny_robert
Videography: Grey Woulfe Media | @greywoulfe
Styling and PR: TSC Agency | @thestyle.concierge
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