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Urban Womenswear Brand Imad Eduso Debuts New Collection “Glam Tux”


Urban Womenswear Brand Imad Eduso Debuts New Collection “Glam Tux”

Urban womenswear brand Imad Eduso presents its Autumn/Winter 2017 collection called “Glam Tux” for the women who aren’t slaves to trends, but set their own.

The Imad Eduso brand first caught my eye sometime last year when TV girl, Mimi Onalaja posted a picture of herself in ta purple two piece set by the brand and a while later Zainab Balogun was also spotted wearing a similar piece at TIFF, Canada. Besides the stylish design of the piece, what I loved most was the brand’s choice of main fabric: raw silk, which brought a certain freshness to its general design.

A couple of months later, I’m glad to see the brand’s new collection stay true to this fabric as part of its brand aesthetic and adding new elements like organza and tweed with a touch of sparkle via embellishments to create über stylish pieces.

The Glam Tux collection epitomizes strength, acceptance and self-confidence, without eliminating the masculinity of a tuxedo. This collection embodies the multi-faceted independent woman who can look alluring, sophisticated and timeless all in one.

See pieces from the collection below.

G L A M  T U X | The Lookbook

Creative Team

Photographer: @Raniola
Model: @fatbellysu
Accessories: @fusion_trendz

Instagram: @imadeduso_

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