Lately we’ve seen major sports brands diversifying and spreading their tentacles from hard-core sports gears to athleisure with celebrity collaborations such as Rihanna’s Fenty for Puma, Kanye’s Yeezys for Adidas, etc and now Rita Ora has partnered with Adidas to launch the Deconstruction Pack.
The singer is a longtime collaborator with the athletic brand and the pair have solidified their relationship with yet another posh not to mention, colourful collection – Deconstructed Pack. The collection embodies Rita’s personality and unique identity by using a good combination of bold colour blocking and a mix of fabrics, patterns and gold foil scattered throughout.
The Poison singer labelled the line herself as “Banned from Normal” as a reflection of her style. The line features sneakers, zip-up sweatshirts, hoodies, leggings and an all-in-one playsuit with a full-body zip.
Check it out…
Photo credit: Adidas | Rita Ora
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