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Maison d’Afie Pays Homage To The Sawa Culture With The ‘Ngondo’ Collection

Designers

Maison d’Afie Pays Homage To The Sawa Culture With The ‘Ngondo’ Collection

 

The AW18/19 holiday capsule collection by UK-based Cameroonian fashion brand Maison d’Afie, founded by Sarah Divine Garba is inspired by the designer’s Cameroonian culture and childhood memories.

The designer created timeless pieces that makeup a stunning collection which she titled Ngondo – meaning festivity in her native dialect. For this collection, Sarah Divine Garba was inspired by the Kaba, a traditional Cameroonian dress in Victorian style.

The collection consists of carefully sourced natural silk fibres, intricately woven in geometric tonal patterns to create a discrete jacquard design with a smooth hand feel and subtle satin surface. The updated silhouette, structured and fluid mixes of the collection gives it a global appeal.

NDOLO

The collection offers pieces in pretty pleated tiers with cutout details which offer a carefree vibe; elegant outfits with an oriental twist which strengthens that nonchalant sophisticated aura which modern ladies carry; and garments that can be explored in varied ways and that are both sensitive to time and classics. It is the perfect balance between modern femininity, classic elegance and authentic tradition. 

According to the brand,

“Sarah Divine-Garba the creative head of women’s wear brand, Maison d’Afie, repurposes a Cameroonian Colonial classic maxi gown known as the Kaba which was paradoxically born by white missionary wives in the 19th century, as a cover for half naked Douala women who irresistibility supposedly distracted their husbands.

Sarah draws from her Sawa (the name given to the coastal tribes of Cameroon) culture and rich childhood memories to create this impassioned modern interpretation of what was once a plain dress with a sack like silhouette born by colonial masters, but has now become an integral part of her heritage.

Designing this collection, for Sarah, rather required a personal honesty that she’d never had to deal with since starting Maison d’Afie. She had to declutter and distill to her core values, leading to a stronger resolve to define and express her identity which also required that she stepped away from some traditional approaches that exist within the industry and carve out something more sustainable for her brand and truly reflective of her values and beliefs. 

Colour choices across this collection represent the tropical green forests where most of the SAWA tribes are found and the blue rivers that meander through these forests.”

A look at the collection…

N G O N D O | Lookbook

KABA BESUNGU BA MAA

BUNNY WU

NYANGO



MUTO

MISPA

KABA MOUKOUKOU

ENDALE

KABA NINDENE

KABA NGONDO

MEENA

 

Creative Team

Models: Eve | @evepowell_, Misty | @misty_thebrand

Makeup artist: Charma | @charma.mua

Photographer: Asiko | @asiko_artist

PR: @theprboy_, Kay Flawless PR | @kayflawlesspr


For the latest in fashion, lifestyle and culture, follow us on Instagram @StyleRave_


 

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A Lagos-based fashion and style enthusiast who's really a food loving adventurer at heart. At Style Rave, we aim to inspire our readers by providing engaging content to not just entertain but to inform and empower you as you ASPIRE to become more stylish, live smarter and be healthier. Follow us on Instagram! @StyleRave_ ♥

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