Popular media personality, Tolu ‘Toolz’ Oniru-Demuren has officially launched her lingerie line for plus size women tagged ‘Sablier’ – which is French for ‘hourglass’ – pronounced Sab-Lee-Ay. The premium fuller bust lingerie line was created to cater to the often overlooked plus-sized market.
According to Toolz when reflecting on her experience growing up as a full-bodied woman,
“The journey to accepting my body hasn’t been easy. As a curvy girl, you tend to feel out of place – my body type wasn’t the hot thing back then. I just didn’t fit in. I want ladies, irrespective of their size or body types, to be confident and love themselves, and essentially embrace their beautiful, because beauty is from within and is not dependent on what society dictates.
A huge part of my personal journey was finding clothing, lingerie and apparel options that catered specifically to my needs as a curvy woman. I didn’t find a lot of options in Nigeria, and most often would shop when I travelled. It’s only natural that I take on the challenge of providing comfortable but attractive options for plus-size African women who struggle with finding brands that cater to them”.
Before her lingerie line launch, Toolz took a course in lingerie and swimwear design at the prestigious and award-winning London College of Fashion to get in-depth knowledge of the lingerie market, reiterated that her struggle to find brands that cater exclusively to her body size was a motivating factor in creating the Sablier brand.
A look at the collection…
S A B L I E R | Lookbook
Pieces from the lingerie line will be available online and in select stores with sizes ranging from 34/36D, with a few selected bra lines going up to size 42J(UK). Orders can be made on the website, shopsablier.com and on Instagram @shopsablier.
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